Durfi Disrupting the Sleep Market in India
Durfi is an upcoming made-to-order mattress company based in Delhi. The company is targeting the online consumer market for mattresses across India, and shipping directly from manufacturer to buyer with no middleman involved.
Consumers can buy mattresses from the Durfi website, as well as popular online shopping platforms such as Flipkart, Amazon and Pepperfry.
Durfi mattress aims to alleviate lower back and muscle pain, by supporting your spine and limbs no matter whether you prefer to sleep on your back, stomach or sides. The inclusion of memory foam makes it great for your back, as per doctors around the world. It is also hypo-allergenic, antibacterial and breathable, with three unique comfort and support layers that provide contouring and pressure relief.
Before launching Durfi mattress, the company spent years on research and development, collecting data about consumer preferences through surveys, reviews, etc. Durfi mattress was then designed according to what customers wanted or needed, after being thoroughly tried and tested. There are also plans in the pipeline to launch other sleep products that will complement the mattress.