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Durfi launches Specially Designed Mattress for Back Pain and Spine Care
Durfi, Delhi-based sleep startup offers mattresses which specially designed for the Indian back. The made-to-order mattress aims to alleviate lower back and muscle pain, by supporting your spine and limbs. It is also hypo-allergenic, antibacterial and breathable, with three unique comfort and support layers that provide contouring and pressure relief.
The company is targeting the online consumer market for mattresses across India, and shipping directly from manufacturer to buyer with no middleman involved. Consumers can buy their mattresses from the Durfi website. The company has also tied up with online shopping platforms such as Flipkart, Amazon and Pepperfry.
Before launching the mattress in the market, the company spent years on research and development, collecting data about consumer preferences through surveys, reviews, etc. The mattress is specially designed according to what customers wanted or needed, after being thoroughly tried and tested. There are also plans in the pipeline to launch other sleep products that will complement the mattress.