Guided by Expertise, Driven by Passion

With a vision to revolutionize the Indian mattress industry and develop sleep solutions tailored to the unique need India’s people, Durfi Retail Private Ltd. was established by Mr. Nipun Gupta with limited resources. Mr Gupta is a passionate, dedicated and focused individual with more than a decade of experience in the industry. His expertise in business, product development and customer satisfaction has shaped Durfi into more than just a mattress—it has become a trusted source for healthier, restorative sleep. Behind this success is a dedicated team working relentlessly to bring the finest innovation in the mattress industry to customer, for the best sleep experience ever.

Beginning of a revolutionary sleep solution brand

In 2017, Durfi was founded with a mission to provide perfect sleep for Indian consumers. Driven by the belief that everyone deserves exceptional rest and top-quality mattress, we dedicated years in research, in-depth sleep data analysis and development, we design and manufacture mattresses and sleep accessories tailored to the unique needs and preferences of the Indian demographic.

Premium yet Affordable

Our mission is to bring you premium quality mattresses without a premium price tag, so both you and your wallet stay comfortable. Durfi mattresses are built of high-quality material to deliver an exceptional sleeping experience. By managing our own manufacturing units and handling direct deliveries, we eliminate unnecessary costs such as middlemen and storage fees, making our premium products more affordable than ever.

Crafted for Comfort for All

Whether you are someone looking for a mattress for back pain or searching for a cosy mattress for you and your partner, we have options for you. Our diverse & increasing range of mattresses and sleep accessories caters to all types of sleepers—side, stomach and back sleepers. Plus these mattresses are designed to meet unique needs for every age and preference. So relax, because you are going to find the perfect mattress right here at Durfi