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mtt expert

Balasubramanyam SV


Balu, founder of Durfi, is an IIMB alumnus. He is a deep sailor into the sleep industry and has worked with early-stage sleep start-ups. His contemplation for the impact of sound sleep on our health has led to the evolution of Durfi mattress, which provides good back care and fosters healthy sleep.

Durfi brand is an incorporation of 4 core philosophies to serve Indian customer:

  1. Traditionally, Indian sleeping arrangements are stiffer. Durfi has been designed and developed to cater this preference of the Indian consumers.
  2. Durfi products cost next to nothing/Durfi products are budget friendly.
  3. We follow world-class quality standards, amalgamating with the Make in India concept.
  4. Our customer service makes every interaction count as customer satisfaction is our first priority.

Jatindar Rana

G.M., Product Innovation Development

Jatinder Rana has been working in sleep industry for over 7 years. He shares vast experience in luxury market segment, material procurement and quality testing, and has expertise in marketing & planning to articulate and execute the business strategies, enabling overall growth of the organization. Jatinder has worked with international brands like Hypnos (U.K.), Hastens, Sova Sleep, and Sprout. He has developed private label mattresses and sleep accessories for brands such as Amazon, Pepperfry, Home Centre, Hometown, and many more luxury hotels & resorts including Hyatt, Lemon Tree Premier, Radisson, Taj and many more. He is now working with Durfi Mattresses as G.M., Product Innovation Development, creating the most subtle, comfortable, and peaceful sleep for millions of Indians.