G.M., Product Innovation Development
Jatinder Rana has been working in sleep industry for over 7 years. He shares vast experience in luxury market segment, material procurement and quality testing, and has expertise in marketing & planning to articulate and execute the business strategies, enabling overall growth of the organization. Jatinder has worked with international brands like Hypnos (U.K.), Hastens, Sova Sleep, and Sprout. He has developed private label mattresses and sleep accessories for brands such as Amazon, Pepperfry, Home Centre, Hometown, and many more luxury hotels & resorts including Hyatt, Lemon Tree Premier, Radisson, Taj and many more. He is now working with Durfi Mattresses as G.M., Product Innovation Development, creating the most subtle, comfortable, and peaceful sleep for millions of Indians.